Your on-page SEO audit consists of site elements you can control and optimize, and a large portion of that is the content. In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings. Both metadata and structured data have become increasingly complex in SEO. Here we include 8 quick checks to ensure maximum visibility in all types of search results. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools.
How to Do an SEO Audit in 13 Easy Steps (With Checklist)
For searchers to find your website, it must stand out among the masses in this index. Each subsequent website review will build on the last and typically takes much less time to execute. Thousands of tiny variables like word count per page, number of sentences, keywords in sentences, and number of YouTube embeds can affect how your pages rank in search. Spyfu has features for SEO, PPC advertising, and more, but we mainly use it as a competitive analysis tool in our SEO audit services. PageSpeed Insights is, as the name suggests, a tool for measuring the speed of your website. We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
Checking your h1 tags will require you to either manually check each page or utilize the results from your website crawler. However, you can run into problems with duplicate content — content that appears on more than one page. Duplicate content can happen when you recycle content across different pages or if other sites are scraping from you.
- In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
- In some cases, agencies can complete SEO audits in as little as one week, though this expedited timeline tends to include an additional fee.
- Click the “Why and how to fix it” link next to the error you’d like to learn more about.
- The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually.
- You can distribute the number of pages across multiple websites.
Most organizations partner with an SEO agency or have an in-house SEO team to accomplish this. WebSite Auditor will automatically recrawl your website and send timely alerts if something goes wrong. If you need to recrawl a massive amount of URLs, you can submit a sitemap instead of manually adding each URL to the URL inspection tool. To do this, in Google Search Console, submit the updated URL (or several URLs) to the URL Inspection tool and click Request indexing. With a list of affected pages, you can also check how Google renders a certain page in Google Search Console.
Identify and remove malicious links
They also help users looking through search results determine the content of your page, and as such, act as promotions for your content. This refers to identifying opportunities to improve the accuracy, recency, and quality of the content on the pages you’re looking to increase traffic or improve rank. We’ll talk more about updating and refreshing content later in this post.
People don’t want to enter sites where their information is at risk. Likewise, Google doesn’t SEO Anomaly rank sites unless they are secure for users. They want users to have a positive experience, so you need a site that loads quickly.